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Amazon.com To Add SideStep Travel Search

Posted by iNext - 2005-11-12

Amazon.com has agreed to include SideStep Inc.'s search engine to the online retailer's travel store early next year, the latter company said Thursday.
SideStep, based in Santa Clara, Calif., made the deal through Amazon Services, which is owned by Seattle-based Amazon.com Inc. Financial details were not disclosed.

SideStep searches more than 100 travel-related sites, including airlines, hotels and rental car companies, and has alliances with a variety of brands, including JetBlue Airlines, American Airlines, Hyatt Corp. and Thrifty Car Rental. The company is privately held and has raised more than $17 million from Trident Capital and individual investors.

Online travel has shown significant growth over the last year, a trend that's expected to continue at least through 2010. The market is expected to reach $68 billion by the end of the year, up from $57 billion last year, according to JupiterResearch. By 2010, the market is expected to grow to $104 billion.

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