The New York Times Co. said Wednesday it had signed up about 135,000 paying subscribers to its new online service that offers access to Op-Ed columns and other premium content.
The new service, TimesSelect, launched Sept. 19, and is free to home delivery subscribers. Non-subscribers can get access to the service for $49.95 a year or $7.95 every month.
The Times said it had signed up more than 270,000 subscribers to the service since it began, and that about half of them are online-only.
TimesSelect marks the latest attempt by newspaper companies to bring in new revenue from the Internet, where many people are increasingly going for news.
Newspapers are facing long-term declines in their paid circulation, and more and more advertising dollars are moving from traditional print outlets to the Internet. The Times and other newspaper publishers have also been reporting higher revenues from online advertising at their own sites.
So far The Wall Street Journal, which is published by Dow Jones & Co., has had the most success in convincing users to pay for access to online editions. The Journal now has 764,000 subscribers.