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Israeli start-up takes ARM cores for digital TV SoC

Posted by inet - 2005-10-18

LONDON — Israeli consumer electronics chip specialist CeRoma has licensed both the ARM1136J-S processor and ARM7TDMI processor with the Artisan SAGE-HS high-speed library for its next generation Giraffe SoCs targeted at digital TV set top boxes.
ARM has been pushing hard to get companies such as CeRoma, which makes a range of SoCs for the digital television business, to embed its processors as it pushes further into the consumer electronics sector.

“Consumers are demanding enhanced interactive services and greater variety from digital television services, which opens up a huge opportunity for the broadcast sector,” said Trevor Neal, vice president, Sales and Marketing, CeRoma. “As DVB and IP-TV services become more advanced, CeRoma needs high-performance, low-cost processors capable of powering next-generation digital television products. CeRoma chose the ARM1136J(F)-S processor because of its strong multimedia performance.”

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