TOKYO &; Sharp Corp. said it would introduce and inch liquid crystal display (LCD) TVs whose panels would be fabricated in the company's Gen fab in Kameyama.
The fab opened earlier this month will use x mm glass substrates with the TVs to be available globally starting Oct..
"The simultaneous release in the world is Sharp's message of fullfledged commitment to the global market" said Mikio Katayama corporate senior executive director in charge of Sharp's large LCD business and audiovisual systems group.
Sharp had led the LCD TV market since when Katsuhiko Machida president of Sharp set a strategy to focus on LCD TVs. But DisplaySearch's latest report found Sharp dropped to third place with an . percent share following Philips/Magnavox's . percent and Samsung's . percent.
"Our supply capability has not been enough to meet demand these days especially demand from overseas" said Katayama.
The Kameyama fab produces eight inch panels or six inch panels from a single substrate. Initial capacity is substrates a month ramping up to per month by mid yielding units per month for inch panels.
All the LCD TVs feature full HD ( x ) resolution a to contrast ratio and ms response time.
In conjunction with the panel production expansion Sharp is reorganizing its global LCD TV assembly system. The company currently turns panels into semifinished modules with backlight and driving circuits in China and Malaysia. The modules were then sent to TV assembly plants.
To streamline production and cut shipping costs Sharp will begin assembling semifinished TV modules in its Mexican plant starting September and in a new plant under construction in Poland starting January. These plants will serve the North American and European markets. The China and Malaysia plants will continue covering the China and Far East markets.
The Mexican fab will have a capacity of units a month by next summer. "For the North American market we are considering a new assembly line" said Katayama.