Microsoft is reportedly readying an iPod killer set to hit retail shelves in time for the endofyear holiday shopping season.
Microsoft&;s portable music and video player is rumored to include wireless connectivity enabling users to download songs without being tethered to a PC according to a report Thursday from The New York Times.
Microsoft faces an uphill battle in its efforts to take on Apple which shipped . million iPods in the second quarter of alone marking a percent increase from its sales for the same quarter in . Apple is due to announce its thirdquarter earnings July .
Microsoft has already introduced initiatives to compete with Apple&;s iTunes music service. In May Microsoft launched along with MTV Networks the Urge music store as part of the Windows Media Player public beta. The Urge store allows users to purchase songs for $. and albums for $. as well as buy a $. monthly subscription. The service is not compatible with Apple Macs or iPods.