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Broadband Use, Online News Growing Together

Posted by iTech - 2006-03-25

The rapid growth of broadband adoption in U.S. homes has led to an increasing number of Americans turning to the Internet for news, a research firm says.
On a typical day, 50 million American get their news from the Web, a study released this week by the Pew Internet And American Life Project showed. This number has risen along with the number of adults accessing the Web with high-speed connections.

Over the last four years, overall Internet penetration rose to 70 percent from 58 percent of all adults, and home broadband use grew to 74 million people, or 37 percent of adults, from 20 million, or 10 percent, the researcher said.

About 25 percent of the growth of daily online news consumption since 2002 is attributable to the increase in broadband adoption, the study said. Other factors driving growth include the overall penetration of the Internet in the home and the increasing quality of the online news product, which has been made possible by the presence of broadband.

As of December 2005, fully 43 percent of broadband users got their news from the Internet, compared with 26 percent of dial-up users. For broadband users the Web was a more regular part of their daily news diet than the local newspaper, which was a source for only 38 percent of people with high-speed access.

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