SEOUL, South Korea — South Korea’s LG Electronics Inc. will launch its mobile TV broadcasting phone business in Europe with the first shipment of Digital Multimedia Broadcasting (DMB)-enabled handsets to Germany in May, the company said in a report Friday (March 10).
LG said the DMB phone, dubbed LG-V9000, has now been showcased at the on-going CeBIT 2006 show in Hanover, Germany.
"This will be LG Electronics' first overseas shipment of a DMB-enabled phone model," an LG spokeswoman said.
The LG-V9000, developed last October for terrestrial DMB standards, features a wide-swing 2.2-inch liquid crystal display (LCD) screen and video talk time of up to 3 consecutive hours.
With LG's basic digital TV solution, trademarked Mobile XD Engine, the phone will provide users with high-resolution viewing and high-speed multimedia services.
The phone is also compatible with Europe's 2G GSM, 2.5G GPRS and 3G W-CDMA-based UMTS standards, which cover about 75 percent of the global mobile handset market, LG added.
Korea's homegrown terrestrial DMB services are scheduled to be in test-run in Germany in May and commercialized in June, when Germany hosts the 2006 World Cup soccer finals. Korea launched the service last December.
Market research firm Strategy Analytics projects that mobile TV phone shipments, now at 8 million units annually and accounting for only 1 percent of the mobile handset market, will reach 120 million by 2010, or 10 percent of handsets.