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Sirius Satellite Radio Signs Exclusive Deal With Rolls-Royce

Posted by iNext - 2006-01-13

Rolls-Royce Motor Cars said Wednesday it has agreed to include radios that receive Sirius Satellite Radio as standard equipment in its luxury cars sold in the United States.

Under the exclusive deal, car buyers would also got a lifetime subscription to the digital radio service that offers more than 125 channels of commercial-free music, talk shows, news and information. Financial terms were not disclosed.

"The unique programming that we offer is a natural complement to the unparalleled in-vehicle environment of a Rolls-Royce, and we are very excited about being associated with such an internationally recognized brand," Doug Wilsterman, senior vice president and general manager for Sirius's automotive unit, said in a joint statement with Rolls-Royce.

Sirius and its larger rival XM Satellite Radio have aggressively wooed carmakers in order to get radios supporting their services in new cars. Rolls-Royce is not the first luxury car to carry Sirius. The latter company also has managed to get its service in the Jaguar, owned by Ford Motor Co.; and the Mercedes-Benz, owned by DaimlerChrysler.

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