Glu Mobile, a game publisher for cellular phones, has agreed to work with an affiliate of Harrah's Entertainment Inc. to develop and publish games, graphics, ring-tones and other applications based on the World Series of Poker.
Under the deal with Harrah's License Company LLC, Glue, based in San Mateo, Calif., becomes the exclusive publisher. The company expects to begin development this year.
"The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance," Greg Ballard, president and chief executive of Glu Mobile, said in a recent statement.
The World Series of Poker is Harrah's premiere poker event. Players usually win at least $1 million in advancing to the final table. The next event, which will be televised on ESPN, is scheduled for this summer at the Rio All-Suite Hotel and Casino in Las Vegas, Nev.