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Disney online sales show 30 percent holiday growth

Posted by iTech - 2006-01-10

The Walt Disney Co on Monday said online and retail sales during the 2005 holiday season rose by double digits year over year.

The entertainment conglomerate said strong sales of its Mix Stick MP3 player and Tumble Time Tigger, among other items, boosted online sales by 30 percent.

Giant retailers Target Corp. and Wal-Mart Stores Inc. saw double-digit incremental growth in sales of Disney products during the same period, Disney said in a statement.

More complete information about holiday retail sales was not immediately available.

The company's top-selling toy for the 2005 holiday season -- with sales of nearly 1 million units worldwide -- was Tumble Time Tigger, a singing, cartwheeling version of Winnie the Pooh's striped pal aimed at toddlers.

Sales of Mix Sticks, portable music players for kids exceeded Disney and retailer projections, selling out in stores and online before the season ended.

Other strong holiday performers were Disney's Princess products, "The Chronicles of Narnia" Board Game based on the hit film, Disney Cuties apparel line for tweens and light-up Jiggly Pens.



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