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AT&T's New Mantra: "Your World, Delivered."

Posted by iNext - 2005-12-31

AT&T wants you to think about "Your World, Delivered."
The former Baby Bell, renamed recently from SBC Communications, is mounting an ambitious branding campaign to sell the idea that the new AT&T is ubiquitous.

"The new AT&T will lead the industry in delivering the next generation of integrated solutions that deliver on the promise of virtually anywhere, anytime connectivity,"said AT&T’s Edward E. Whitacre Jr., in a statement. The corporation will kick off the campaign New Year's Eve during televised festivities heralding in the start of 2006.

The branding campaign will also involve magazine and newspaper ads as well as sponsorship of the Olympic and Paralympic Games.

The telecom legend said the "Your World, Delivered' theme was developed to reflect the interests of AT&T customers that were developed in an extensive research campaign.

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