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Philips targets new technology toward gaming

Posted by iTech - 2005-12-04

Royal Philips Electronics announced Friday (Dec. 2) it is talking with leading game developers and peripheral makers to implement its new amBX software technology.

Philips expects the technology to redefine the experience of playing video games, watching movies and listening to music by utilizing light, color, sound, heat and air. According to the company, amBX submerges the user within a complete "sensory surround experience," which extends the gaming world out of the screen and into the real world by barraging the senses with audio and visual queues tuned to the action on the screen.

According to Philips, amBX utilizes enabled devices-- such as LED color-controlled lights, active furniture, fans, heaters, audio and video, strategically placed in the user's room to enhance the video experience.

amBX incorporates a scripting language, software engine and hardware architecture. Philips will provide the support framework for peripheral manufacturers to develop these enabled products and empower game developers to amBX-enable and enhance their games.

Philips expects to launch the amBX technology in May 2006, with amBX-enabled games and peripherals to follow the fourth quarter.

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