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Microsoft to Market New Software in Japan

Posted by inet - 2005-11-20

Microsoft Corp. said Thursday it will start marketing Japanese versions of two new server software products in February, as the U.S. software giant moves to bolster its enterprise business in Japan.
 
Microsoft, which dominates the personal computer software industry, has positioned its server software business as one of its key growth areas.

The company said it will complete the development of the Japanese versions of "Microsoft SQL Server 2005," its database management software, and "Microsoft Visual Studio 2005", a comprehensive system development tool, on Dec. 15.

At the Microsoft Conference 2005 in Tokyo, Chief Executive Steve Ballmer said his company's presence in the server software industry has grown strongly, and that Microsoft will continue to pursue further expansion.

Shipments of "Microsoft SQL Server" have topped combined shipments of comparative products offered by rivals Oracle Corp. and International Business Machines Corp., he added.

Immediately after the new software products are completed, the company will offer them to subscription members of its online services via the Internet. To run individual applications developed using the new products, users need to pay Microsoft for licenses, which it will sell from February, the company said.

Ballmer said the company will offer "incentives" to promote customer transition of database systems to those using Microsoft SQL Server.

Microsoft will cut software license fees by 50 percent for Japanese clients who switch from Oracle database systems to its SQL Server systems, it said.



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